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The most fundamental decision a nonprofit organization can make is to define the results it must deliver in order to be successful. That process entails translating the organization's mission into goals that are simultaneously compelling enough to attract ongoing support from stakeholders and specific enough to inform resource allocations. One approach is for nonprofit leaders to formulate and agree upon the organization's intended impact. A strong intended-impact statement identifies both the beneficiaries of a nonprofit's activities and the benefits the organization will provide—that is, the change in behavior, knowledge, or status quo its programs are designed to effect. Such specificity gives decision makers a powerful lens to use when they have to make trade-offs among worthy, competing priorities. Discussions about an organization's intended impact tend to be iterative, inclusive (drawing in board as well as staff members), and incredibly hard. One source of difficulty: legitimate needs invariably outstrip any single organization's ability to meet them. So by clarifying its strategy and scope, the nonprofit is also determining what it will not do. This involves tough choices, without "right" answers. But only by making them can a nonprofit align its limited resources with the activities that will have the greatest impact. : Reading Comprehension (RC)