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McGregor: Business book trends often signal the bursting of market bubbles. Real estate titles filled the U.S. bestseller list in 2007, before the bubble in U.S. real estate values burst. And in the 1990s there was a sharp increase in the number of titles about technology stocks before the market in technology stocks collapsed. This shows that when books are written in response to investment trends, the time it takes for them to reach publication is typically the time it takes for a growing bubble to burst. Levinson: You are ignoring the effects that business books can have on business. It could be that business books lead too many people into speculation in particular areas, thus triggering further inflation of a market that then collapses. : Critical Reasoning (CR)