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Getting the retailer to buy more from the manufacturer is a necessary condition for the manufacturer's ultimate goal of encouraging the retailer to sell more. However, because quantity discounts are tied to the quantity that the retailer purchases from the manufacturer—not the quantity that consumers buy—these discounts encourage forward buying: Retailers stockpile the product for future sale at higher prices, which causes booms and busts in wholesale demand. Large variations in demand increase manufacturers' production and distribution costs, thus lowering their profit margin. In order to discourage stockpiling, manufacturers should. : Critical Reasoning (CR)