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Established companies concentrate on defending what they already have. Consequently, they tend not to be innovative themselves and tend to...

GMAT Critical Reasoning : (CR) Questions

Source: Official Guide
Critical Reasoning
Logically Completes
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Established companies concentrate on defending what they already have. Consequently, they tend not to be innovative themselves and tend to underestimate the effects of the innovations of others.

Which of the following best completes the passage below?

A
ballpoint pens and soft-tip markers have eliminated the traditional market for fountain pens, clearing the way for the marketing of fountain pens as luxury or prestige items
B
a highly successful automobile was introduced by the same company that had earlier introduced a model that had been a dismal failure
C
a once-successful manufacturer of slide rules reacted to the introduction of electronic calculators by trying to make better slide rules
D
one of the first models of modern accounting machines, designed for use in the banking industry, was purchased by a public library as well as by banks
E
the inventor of a commonly used anesthetic did not intend the product to be used by dentists, who currently account for almost the entire market for that drug
Solution

Passage Analysis:

Text from Passage Analysis
Established companies concentrate on defending what they already have.
  • What it says: Big companies focus on protecting their current business instead of seeking new opportunities
  • What it does: Sets up the main premise about how established companies behave
  • What it is: Author's claim about corporate behavior
Consequently, they tend not to be innovative themselves and tend to underestimate the effects of the innovations of others.
  • What it says: Because they're defensive, these companies don't innovate much and don't take other companies' innovations seriously
  • What it does: Shows the two negative results that come from the defensive strategy mentioned earlier
  • What it is: Author's conclusion about what happens due to defensive behavior
  • Visualization: Established Company → Defensive Focus → Low Innovation + Underestimating Competitors

Argument Flow:

The argument starts with a claim about how established companies behave (defensive focus), then shows what this behavior leads to (lack of innovation and underestimating others). The question asks us to complete the passage with an example of this defensive strategy.

Main Conclusion:

Established companies' defensive focus makes them both less innovative and more likely to underestimate other companies' innovations.

Logical Structure:

This is a cause-and-effect argument. The defensive strategy (cause) leads to two specific problems (effects): poor innovation and underestimating competitors. We need to find a real-world example that shows this defensive behavior in action.

Prethinking:

Question type:

Logically Completes - We need to find a concrete example that perfectly illustrates how established companies use defensive strategies, which leads to both lack of innovation and underestimating others' innovations.

Precision of Claims

The passage makes behavioral claims about established companies - they focus on defending existing assets (activity), tend not to innovate (frequency), and tend to underestimate competitors' innovations (quality of judgment).

Strategy

Since we need to complete the phrase 'The clearest example of this defensive strategy is the fact that...', we should look for scenarios that show established companies protecting what they have while simultaneously failing to innovate and underestimating external innovations. The example should demonstrate both consequences mentioned in the argument.

Answer Choices Explained
A
ballpoint pens and soft-tip markers have eliminated the traditional market for fountain pens, clearing the way for the marketing of fountain pens as luxury or prestige items

This describes market evolution where fountain pens found a new luxury niche after ballpoint pens dominated the traditional market. However, this doesn't show defensive strategy in action - we don't see an established company defending what they have or underestimating innovations. This is more about successful market repositioning than defensive behavior.

B
a highly successful automobile was introduced by the same company that had earlier introduced a model that had been a dismal failure

This talks about a company that had both a failed model and a successful model. This example is about learning from failure and achieving success, which actually contradicts the passage's claim that established companies aren't innovative. There's no defensive strategy being illustrated here.

C
a once-successful manufacturer of slide rules reacted to the introduction of electronic calculators by trying to make better slide rules

This perfectly illustrates defensive strategy! The slide rule manufacturer faced the innovation of electronic calculators, but instead of adapting to this new technology, they defensively tried to improve their existing product (slide rules). This shows both problems mentioned in the passage: they weren't innovative themselves (just making better versions of old technology) and clearly underestimated the effect of others' innovations (calculators would completely replace slide rules). This is exactly what the passage describes.

D
one of the first models of modern accounting machines, designed for use in the banking industry, was purchased by a public library as well as by banks

This describes an accounting machine being used by different industries than originally intended. This is about product versatility and market expansion, not about defensive strategies or failure to innovate. There's no established company defending their position here.

E
the inventor of a commonly used anesthetic did not intend the product to be used by dentists, who currently account for almost the entire market for that drug

This talks about an inventor whose product found an unexpected market with dentists. Like choice D, this is about accidental market discovery, not about established companies being defensive or underestimating competitors. The focus is on unintended usage rather than corporate defensive behavior.

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