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Drug companies say that direct-to-consumer advertising of prescription medicines produces a more educated consumer. Yet many of their commercials do...

GMAT Critical Reasoning : (CR) Questions

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Critical Reasoning
Logically Completes
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Drug companies say that direct-to-consumer advertising of prescription medicines produces a more educated consumer. Yet many of their commercials do not even tell the consumer what the advertised drug is supposed to do­ - presumably because, according to federal regulations, drug companies do not need to mention side effects if they do not say what the drug does. It is reasonable to infer, therefore, that much direct-to-consumer advertising of prescription medicines ______________.

Which of the following most logically completes the passage?

A
does not leave consumers inadequately informed about the medicines in question
B
is not truly designed to produce a more educated consumer
C
boosts consumption of such medicines
D
is intended to have a direct impact on doctors rather than on their patients
E
is probably less effective than other forms of marketing used by drug companies
Solution

Passage Analysis:

Text from PassageAnalysis
Drug companies say that direct-to-consumer advertising of prescription medicines produces a more educated consumer.
  • What it says: Drug companies claim their ads make consumers smarter about medicines
  • What it does: Sets up the drug companies' position that we'll examine
  • What it is: Drug companies' claim
Yet many of their commercials do not even tell the consumer what the advertised drug is supposed to do.
  • What it says: Lots of drug ads don't actually explain what the medicine does
  • What it does: Contradicts the companies' claim by showing a big gap in their ads
  • What it is: Author's counterevidence
  • Visualization: Drug Companies' Claim: "Our ads educate consumers"
    Reality: Many ads don't even say what the drug does
presumably because, according to federal regulations, drug companies do not need to mention side effects if they do not say what the drug does.
  • What it says: Companies likely skip drug purposes because then they don't have to list side effects per federal rules
  • What it does: Explains why companies make vague ads - they're avoiding having to mention bad side effects
  • What it is: Author's explanation of motive
  • Visualization: Federal Rule: If you don't say what drug does → No need to list side effects
    Company Strategy: Stay vague about drug purpose → Avoid mentioning scary side effects
It is reasonable to infer, therefore, that much direct-to-consumer advertising of prescription medicines _____.
  • What it says: We can logically conclude something about these drug ads based on what we just learned
  • What it does: Signals the conclusion we should draw from the evidence about vague ads and side effect avoidance
  • What it is: Author's conclusion setup

Argument Flow:

The argument starts with drug companies' claim that their ads educate consumers, then shows this claim is questionable because many ads don't even say what the drug does, explains this happens because companies want to avoid listing side effects, and concludes we can infer something negative about these advertising practices.

Main Conclusion:

We can reasonably conclude something critical about direct-to-consumer drug advertising based on the evidence that companies avoid explaining drug purposes to dodge side effect disclosure requirements.

Logical Structure:

The evidence (vague ads that avoid mentioning drug purposes + motive to avoid side effect disclosure) directly contradicts the companies' educational claim, leading to a negative inference about the true nature of these advertisements.

Prethinking:

Question type:

Logically Completes - We need to find a conclusion that logically follows from the evidence presented about drug companies' advertising practices and their motives for avoiding disclosure of drug purposes and side effects.

Precision of Claims

The key claims are about the quality and nature of drug advertising: companies claim ads educate consumers, but many ads don't explain what drugs do, presumably to avoid mentioning side effects per federal regulations.

Strategy

Look at the logical flow: Drug companies claim their ads educate consumers → But many ads don't say what the drug does → This is likely because they want to avoid listing side effects → Therefore, we can conclude something about the true nature or purpose of these ads. The conclusion should reflect that these ads prioritize avoiding negative disclosure over actually educating consumers.

Answer Choices Explained
A
does not leave consumers inadequately informed about the medicines in question
This choice suggests the ads DO provide adequate information, which directly contradicts the passage. We're told many ads don't even say what the drug does, which clearly leaves consumers inadequately informed. This is the opposite of what the evidence supports.
B
is not truly designed to produce a more educated consumer
This perfectly captures the logical conclusion. If companies deliberately avoid explaining what drugs do (to dodge side effect disclosure), then their ads aren't genuinely designed to educate. The word 'truly' is key - it acknowledges that companies claim educational purposes but shows their actual design prioritizes avoiding negative information over real education.
C
boosts consumption of such medicines
While this might be true, it doesn't logically follow from the specific evidence given. The passage focuses on the educational claim versus the reality of vague ads and side effect avoidance, not on consumption effects.
D
is intended to have a direct impact on doctors rather than on their patients
The passage discusses direct-to-consumer advertising, which by definition targets consumers, not doctors. Nothing in the evidence suggests the ads are designed to influence physicians.
E
is probably less effective than other forms of marketing used by drug companies
The passage doesn't compare different marketing methods or provide any basis for evaluating relative effectiveness. This conclusion doesn't flow from the evidence about vague ads and side effect avoidance.
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