City resident: These new digital electronic billboards should be banned for light pollution since they are much too bright. Outdoor...
GMAT Critical Reasoning : (CR) Questions
City resident: These new digital electronic billboards should be banned for light pollution since they are much too bright.
Outdoor advertising spokesperson: No, that's not true. Testing with a sophisticated light meter shows that at night they throw off less light than traditional billboards that are reflectively lit. Your mistaken perception that they are brighter comes from looking directly at the light source—the screen itself.
The underlying strategy of the spokesperson's response to the resident is most analogous to the underlying strategy of which of the following?
Passage Analysis:
Text from Passage | Analysis |
City resident: These new digital electronic billboards should be banned for light pollution since they are much too bright. |
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Outdoor advertising spokesperson: No, that's not true. |
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Testing with a sophisticated light meter shows that at night they throw off less light than traditional billboards that are reflectively lit. |
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Your mistaken perception that they are brighter comes from looking directly at the light source—the screen itself. |
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Argument Flow:
The resident makes a straightforward complaint that digital billboards are too bright and should be banned. The spokesperson counters by first denying this claim, then providing scientific measurements showing digital billboards actually produce less light than traditional ones, and finally explaining that the resident's perception is mistaken because they're looking directly at the light source.
Main Conclusion:
The spokesperson concludes that digital billboards shouldn't be banned for light pollution because they actually produce less light than traditional billboards - the resident's concern is based on a mistaken perception.
Logical Structure:
The spokesperson uses a two-part strategy: (1) provide objective evidence (light meter data) that contradicts the resident's subjective experience, and (2) explain why the resident's perception is unreliable (looking directly at the light source creates a false impression). This shows the resident's concern isn't based on actual light pollution but on how they're observing the billboards.
Prethinking:
Question type:
Misc - Analogous Strategy: We need to identify the underlying strategy the spokesperson uses and find what it's most similar to. The spokesperson's strategy is: (1) Directly contradict the claim with objective evidence, (2) Explain that the person's perception is wrong due to a specific reason that doesn't affect the actual measurement.
Precision of Claims
The key claims involve: Quality comparison (digital vs traditional billboards), Measurement precision (sophisticated light meter readings), and Perceptual explanation (looking directly at light source vs actual light output).
Strategy
We need to break down the spokesperson's argumentative approach into its core components: They use objective measurement to counter a subjective complaint, then explain why the subjective experience is misleading. We should look for scenarios where someone similarly uses technical evidence to contradict a perception-based complaint and explains the source of the misperception.