Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company ...
GMAT Critical Reasoning : (CR) Questions
Source: Official Guide
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Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
Solution
Passage Visualization
| Passage Statement | Visualization and Linkage |
|---|---|
| "Today's customers expect high quality." |
Current Baseline: Establishes existing customer standards
|
| "Every advance in the quality of manufactured products raises customer expectations." |
Dynamic Escalation Pattern: Quality improvements → Higher expectations
|
| "The company that is satisfied with the current quality of its products will soon find that its customers are not." |
Stagnation = Relative Decline:
|
| "At MegaCorp, meeting or exceeding customer expectations is our goal!" |
MegaCorp's Stated Position: Claims to meet/exceed expectations
|
| Overall Implication | The Continuous Improvement Imperative: Since expectations rise with every industry advance, and standing still leads to customer dissatisfaction, MegaCorp must continuously improve to maintain their stated goal. The cycle is: Industry improves → Expectations rise → Companies must improve → Cycle repeats. |
Valid Inferences
Inference: MegaCorp must continuously improve the quality of its products to achieve its stated goal.
Supporting Logic: Since every advance in quality raises customer expectations, and since companies satisfied with current quality will find their customers dissatisfied, MegaCorp cannot remain static. Since MegaCorp's goal is to meet or exceed customer expectations, and these expectations continuously rise due to industry advances, MegaCorp must engage in ongoing quality improvements.
Clarification Note: The passage supports the necessity of continuous improvement but does not guarantee MegaCorp will actually succeed in meeting this requirement.
Answer Choices Explained
A
MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
This choice claims that MegaCorp's competitors can only succeed by adopting MegaCorp's specific goal. However, the passage doesn't establish that MegaCorp's particular approach is the only path to success. The argument discusses general principles about quality and customer expectations but doesn't make MegaCorp's goal a prerequisite for competitor success. Companies could potentially succeed through different strategies not mentioned in the passage.
B
A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
This choice suggests that companies failing to anticipate customer expectations are certain to fail in advancing product quality. The passage tells us that companies satisfied with current quality will find customers dissatisfied, but it doesn't create a direct causal link between anticipating expectations and the ability to advance quality. A company might still be capable of improving quality even if they don't correctly predict what customers want.
C
MegaCorp's goal is possible to meet only if continuing advances in product quality are possible.
This choice states that MegaCorp's goal is achievable only if continuing quality advances are possible. Since the passage establishes that customer expectations rise with every quality advance in the industry, and companies that remain satisfied with current quality lose customer satisfaction, MegaCorp cannot meet their goal of meeting or exceeding expectations without continuous improvement. If advances become impossible, expectations would continue rising due to others' improvements while MegaCorp stagnates, making their goal unachievable. This represents a necessary condition that must be true.
D
If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
This choice claims that satisfaction with current quality leads to actual quality decline. However, the passage only states that such companies will find their customers dissatisfied - meaning the quality appears relatively worse due to rising expectations, not that the absolute quality decreases. The products remain the same; it's the competitive landscape and expectations that change.
E
MegaCorp's customers are currently satisfied with the quality of its products.
This choice assumes MegaCorp's customers are currently satisfied. The passage tells us MegaCorp's goal is to meet or exceed expectations, but this doesn't provide any information about whether they're currently achieving this goal or whether customers are presently satisfied with MegaCorp's products.
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