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According to conventional economic theory, the economic value of a good or service is determined by the extent to which individuals desire the good or service. For goods and services (such as groceries) that are soon "used up," and that are traded in well-functioning markets in which consumers understand the product and its benefits reasonably well, market valuations can readily be calculated. But calculating the economic value of ecological goods (natural resources) and services (such as wetland preservation or global climate control) is more difficult, since they may last indefinitely and are generally not traded in markets (no one owns the air or water). Nor do individuals well understand the personal benefits of natural resources and ecological services. To determine the value of such goods and services, economists ask individuals what they would be willing to pay in a hypothetical market-for example, the maximum fees that they would be willing to pay to use national parks. This approach is problematic not only because of individuals' imperfect understanding of the benefits to themselves but also because of its inability to address possible future changes in people's willingness to pay for ecological goods and services. Moreover, individuals' willingness to pay for natural resources may depend on such factors as whether the expense is borne by all taxpayers or only by those individuals who pay user fees. : Reading Comprehension (RC)