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The Red Balloon Challenge was an experiment aimed at determining how quickly widely disbursed information could be gathered using social media. Competitors tried to locate 10 red weather balloons that had been tethered above random locations around the world in return for a $40,000 prize. The winning team located all of the balloons in just 9 hours, using an incentive-based strategy to encourage information sharing: The first person to send the correct coordinates of a particular balloon to the team received $2,000, but whoever recruited that person received $1,000, and the recruiter's recruiter received $500, and that person's recruiter received $250. : Two Part Analysis (TPA)