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The graph shows the Mayberry Utilities Commission's corporate strategy. The ovals represent changes that the commission could institute, and the arrows lead to the expected effect of instituting the specified change.
For each of the following, use the drop-down menu to create the most accurate statement on the basis of the corporate strategy map.
Text Analysis Table:
| Component | Description |
|---|---|
| Subject | The graph shows the Mayberry Utilities Commission's corporate strategy. |
| Element: Ovals | The ovals represent changes that the commission could institute. |
| Element: Arrows | The arrows lead to the expected effect of instituting the specified change. |
| Diagram Interpretation | The diagram visually maps out potential strategic initiatives and their expected cause-and-effect outcomes at the commission. |
Chart Analysis Table:
| Chart Aspect | Description |
|---|---|
| Layout | Four horizontal bands/perspectives: Learning and growth (bottom), Internal processes, Financial, Customer (top) |
| Objectives | Each perspective contains several ovals (objectives) linked by arrows showing causal relationships |
| Connections | Arrows connect objectives within and across perspectives, illustrating a complex network of cause-and-effect from bottom (learning) to top (customer) levels |
| Strategic Flow | Improvements in foundational areas (e.g., knowledge, governance) enable process improvements, driving financial outcomes and enhanced customer satisfaction |
| Pathways | Multiple arrows lead to customer satisfaction; governance knowledge links to financial outcomes beyond traditional marketing/process improvements |
It is expected that, other than increasing the rate of competitiveness, another way to improve customer satisfaction would be to improve [BLANK 1].
It is expected that, if neither marketing nor customer management processes could be improved, increasing or improving knowledge of [BLANK 2] would help increase net income.
The solutions to both blanks require careful analysis of the arrows and paths in the strategy map, respecting the given exclusions. For customer satisfaction, 'Knowledge of customer relationship management' is a direct alternate pathway. For net income, if restricted from improving marketing or customer management processes, 'Governance' knowledge provides an indirect but viable route to enhancing net income.
The solution to each blank is independent. Blank 1 focuses on alternative routes to customer satisfaction, while Blank 2 restricts improvements and looks for different knowledge that affects net income. The correct path for one does not influence or provide information for the other.