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Test audiences screened five 3-minute previews of a certain movie. The movie contains both drama and comedy, but the previews were customized to show differing percentages of comedic and dramatic scenes (measured by screen time). The test audiences were asked, Do you think the preview is funny? and How likely are you to see the movie on the weekend it opens? The position of the center of each bubble indicates the percent of comedy (C) in the previews and the percent of test audience members who found the previews funny (F), and the greater the bubble's size the greater the average reported likelihood (L) of their seeing the movie on the opening weekend.
Select the option from each drop-down menu that creates the most accurate statement on the basis of the information provided.
| Text Component | Literal Content | Interpretation |
|---|---|---|
| Study setup | Test audiences screened five 3-minute previews of a certain movie | 5 unique previews shown to test audiences |
| Movie content | The movie contains both drama and comedy | The main film mixes drama and comedy genres |
| Preview customization | Previews were customized to show differing percentages of comedic and dramatic scenes (measured by screen time) | Each preview had a different proportion of comedy and drama |
| Audience question 1 | Do you think the preview is funny? | Audiences judged if the preview was funny |
| Audience question 2 | How likely are you to see the movie on the weekend it opens? | Audiences indicated likelihood to see main film |
| X-axis meaning | The position of the center of each bubble indicates the percent of comedy (\(\mathrm{C}\)) in the previews | Horizontal bubble position = comedy percent in preview |
| Y-axis meaning | ...and the percent of test audience members who found the previews funny (\(\mathrm{F}\)) | Vertical bubble position = percent finding it funny |
| Bubble size meaning | ...the greater the bubble's size the greater the average reported likelihood (\(\mathrm{L}\)) of their seeing the movie on the opening weekend | Bubble size = audience's average likelihood to see movie |
| Chart Element | Description | Interpretation |
|---|---|---|
| Chart Type | Bubble scatter plot; 5 bubbles | Each bubble = 1 unique preview mix |
| X-axis | Percent of comedy (\(\mathrm{C}\)) in preview, ranging ~20% to ~92% | Varies from mostly dramatic to highly comedic |
| Y-axis | Percent of audience finding preview funny (\(\mathrm{F}\)), ranging ~37% to ~78% | More comedy, more people find it funny |
| Bubble Size | Size proportional to average likelihood (\(\mathrm{L}\)) of seeing the movie | Shows which preview mix drives highest interest |
| Trend | Bubbles ascend from lower left to upper right | Strong positive relationship between \(\mathrm{C}\) and \(\mathrm{F}\) |
| Biggest Bubble | Around 55% comedy | Audience most eager when preview is balanced |
| Data Spread | Bubble sizes vary; not all largest at highest \(\mathrm{C}\) or lowest \(\mathrm{C}\) | Peak interest not at extremes, but in middle |
If the same previews were shown to other test audiences, ______ could differ from the results shown.
Let \(\mathrm{D}\) equal the percent of drama in each preview. Assuming each preview is made up entirely of comedy and drama (such that \(\mathrm{C + D = 100}\)), there is ______ correlation between \(\mathrm{D}\) and \(\mathrm{F}\).
For Blank 1, only audience-dependent variables (\(\mathrm{F}\) and \(\mathrm{L}\)) could differ with new audiences; \(\mathrm{C}\) is determined by preview content. For Blank 2, since \(\mathrm{D}\) increases as \(\mathrm{C}\) decreases, and \(\mathrm{C}\) has a positive relationship with \(\mathrm{F}\), \(\mathrm{D}\) and \(\mathrm{F}\) are negatively correlated.
Both blanks are independent. The first targets variable dependence on audience, while the second addresses mathematical correlation; neither answer depends on the other.