SunnySpa is starting up a medical spa, offering dermatological and cosmetic services for its clients. SunnySpa is trying to figure...
GMAT Multi Source Reasoning : (MSR) Questions
SunnySpa is starting up a medical spa, offering dermatological and cosmetic services for its clients. SunnySpa is trying to figure out whether it can turn a profit depending on what combination of clients it get in its first month.
SunnySpa's offerings include:
- Isolaz: once per month for 4-6 sessions, this red laser zaps the oil-producing sebaceous glands using a suction-clamp process which more effectively treats the targeted area.
- Fraxel: once per month for 2-6 sessions, a more intense procedure that uses a laser to treat acne scars by stimulating collagen production deep below the skin.
- Microdermabrasion: once per month treatment that physically exfoliates the skin using a very small mechanical brush, cutting away dead skin cells on the surface to allow new skin cells to emerge
- Acne-creams: daily use, the most common creams include 2-5% benzoyl peroxide that attack facial bacteria and retinol lotions that help rejuvenate a new layer of skin
For each of the following combination of patients, select Yes if, based on the information provided, the business revenue generated can be shown to be less than the cost to rent the medical spa for the first month. Otherwise, select No.
OWNING THE DATASET
Understanding Source A: Text Source - Service Description
Information from Dataset | Analysis |
---|---|
""SunnySpa is starting up a medical spa, offering dermatological and cosmetic services for its clients. SunnySpa is trying to figure out whether it can turn a profit depending on what combination of clients it get in its first month."" |
|
""Isolaz: once per month for 4-6 sessions, this red laser zaps the oil-producing sebaceous glands using a suction-clamp process which more effectively treats the targeted area."" |
|
""Fraxel: once per month for 2-6 sessions, a more intense procedure that uses a laser to treat acne scars by stimulating collagen production deep below the skin."" |
|
""Microdermabrasion: once per month treatment that physically exfoliates the skin using a very small mechanical brush, cutting away dead skin cells on the surface to allow new skin cells to emerge"" |
|
""Acne-creams: daily use, the most common creams include 2-5% benzoyl peroxide that attack facial bacteria and retinol lotions that help rejuvenate a new layer of skin"" |
|
- Summary: SunnySpa is a new medical spa offering four treatment types ranging from daily topical creams to intensive laser procedures, each targeting different skin problems with varying treatment durations
Understanding Source B: Text Source - Financial Information
Information from Dataset | Analysis |
---|---|
""The medical spa's first month rent is a total of $10K"" |
|
""the equivalent cost of 16 Isolaz treatments plus 2 Fraxel treatment packages, or the cost of 100 Microdermabrasion treatments"" |
|
""For each treatment, the spa charges a fixed price"" |
|
""To promote its business for the first month, the spa is offering 1 free month's supply of Benzoyl Peroxide and Retinol Lotions to its patients"" |
|
- Summary: SunnySpa's $10,000 first-month rent can be covered by various treatment combinations, with laser treatments priced much higher than mechanical treatments, and the spa using free creams as promotional tools to attract initial patients
Understanding Source C: Text Source - Patient Profile
Information from Dataset | Analysis |
---|---|
""During her adolescence, Pam began developing chronic acne"" |
|
""At first, she would wash her face everyday - some of her classmates suggested she had acne because her face was not clean. She did notice her face got very oily once adolescence began."" |
|
""So she started washing her face 3 times a day with a cleanser. Yet, her acne persisted."" |
|
""Pam was desperate for help, reaching out to her dermatologist who recommended various creams. Some of them helped but she was still getting a lot of acne"" |
|
""worse, some of the older acne was creating hyperpigmented dark spots on her face and leaving acne marks and scars"" |
|
""Chronic acne was the root cause of her problems and she needed some treatment options"" |
|
- Summary: Pam's case perfectly illustrates why SunnySpa's service menu and pricing make sense - chronic acne patients progress from basic cleansing to creams to needing expensive laser treatments for both active acne (oil control) and lasting damage (scars)
Key Insights
- SunnySpa's business model targets chronic acne patients like Pam who have exhausted basic treatments
- The spa offers a progression of treatments matching patient needs: from free supplementary creams to expensive laser treatments
- With laser treatments costing roughly 6 times more than mechanical treatments, the spa needs to attract patients requiring advanced interventions to cover its $10,000 monthly rent
- The patient profile justifies both the multi-treatment approach and premium pricing structure
- Chronic acne sufferers need comprehensive solutions for both current breakouts and past scarring damage
Source Analysis
Source A - Techniques:
- Isolaz: Red laser treatment targeting oil-producing sebaceous glands (monthly sessions)
- Fraxel: Laser treatment for acne scars through collagen stimulation (monthly sessions)
- Microdermabrasion: Physical exfoliation for new skin layer (monthly treatment)
- Acne-creams: Daily use products (promotional giveaway)
Source B - Budget:
- First month rent: $10,000
- Pricing relationships:
- 16 Isolaz treatments + 2 Fraxel packages = $10,000
- 100 Microdermabrasion treatments = $10,000
- Therefore: 1 Microdermabrasion = $100
Source C - Patient:
- Provides context for treatment purposes:
- Oily skin → Isolaz (targets sebaceous glands)
- Acne scars → Fraxel
- Fresh skin layer → Microdermabrasion
Information Integration
- From the pricing relationships, we can establish:
- Microdermabrasion = $100 per treatment
- Let Isolaz = i per treatment and Fraxel = f per package
- Equation: (16mathrm{i} + 2mathrm{f} = 10,000)
- For f to be positive: (mathrm{f} = frac{10,000 - 16mathrm{i}}{2} = 5,000 - 8mathrm{i} gt 0)
- This means (mathrm{i} lt 625)
Statement Evaluation
Statement 1:
- ""2 patients want treatment for deep pitted scars and 17 patients want to try laser to reduce the oil coming from their sebaceous glands.""
- Deep pitted scars → 2 Fraxel packages
- Oil reduction laser → 17 Isolaz treatments
- Revenue = 17 Isolaz + 2 Fraxel
- Compare to benchmark: 16 Isolaz + 2 Fraxel = $10,000
- Since 17 > 16, revenue > $10,000
- Answer: No (revenue is NOT less than rent)
Statement 2:
- ""7 patients want red laser treatment and 50 patients want microdermabrasions.""
- Red laser → 7 Isolaz treatments
- 50 Microdermabrasion = 50 × $100 = $5,000
- Revenue = 7i + $5,000
- Since i < 625, then 7i < 4,375
- Maximum revenue = 4,375 + 5,000 = $9,375 < $10,000
- Answer: Yes (revenue IS less than rent)
Statement 3:
- ""High school senior is hoping to have a glowing face with a fresh new layer of skin in time for prom next week.""
- Fresh new layer of skin → 1 Microdermabrasion
- Revenue = 1 × $100 = $100 < $10,000
- Answer: Yes (revenue IS less than rent)
Final Answer
- Statement 1: No
- Statement 2: Yes
- Statement 3: Yes
No, Yes, Yes
2 patients want treatment for deep pitted scars and 17 patients want to try laser to reduce the oil coming from their sebaceous glands.
7 patients want red laser treatment and 50 patients want microdermabrasions.
High school senior is hoping to have a glowing face with a fresh new layer of skin in time for prom next week.