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Premiolex Corporation spokesperson: In our survey of Premiolex customers, the majority of respondents rated our services as "excellent," whereas in our competitor Cretazole's survey, the majority of their respondents rated Cretazole's services as "very good." That's proof that—on average, at least—our customers have a higher opinion of Premiolex's services than Cretazole's customers have of its services. Skeptic: I don't think the spokesperson's conclusion necessarily follows from the evidence he cites. What if, for example, the Premiolex survey asked participants to choose from among options that weren't all identical to the ones used in Cretazole's survey? : Two Part Analysis (TPA)