Premiolex Corporation spokesperson: In our survey of Premiolex customers, the majority of respondents rated our services as "excellent," whereas in...
GMAT Two Part Analysis : (TPA) Questions
Premiolex Corporation spokesperson: In our survey of Premiolex customers, the majority of respondents rated our services as "excellent," whereas in our competitor Cretazole's survey, the majority of their respondents rated Cretazole's services as "very good." That's proof that—on average, at least—our customers have a higher opinion of Premiolex's services than Cretazole's customers have of its services.
Skeptic: I don't think the spokesperson's conclusion necessarily follows from the evidence he cites. What if, for example, the Premiolex survey asked participants to choose from among options that weren't all identical to the ones used in Cretazole's survey?
Select for Premiolex survey and Cretazole survey the options such that, in combination, the Premiolex survey and Cretazole survey would support the skeptic's position and be consistent with the spokesperson's report of the results but indicate that the spokesperson's conclusion does not necessarily follow. Make only two selections, one in each column.
Phase 1: Owning the Dataset
Argument Analysis Table
Text from Passage | Analysis |
"In our survey of Premiolex customers, the majority of respondents rated our services as 'excellent'" |
|
"in our competitor Cretazole's survey, the majority of their respondents rated Cretazole's services as 'very good'" |
|
"That's proof that...our customers have a higher opinion" |
|
"What if...the Premiolex survey asked participants to choose from among options that weren't all identical" |
|
Argument Structure
- Main conclusion: Premiolex customers have higher opinion than Cretazole customers
- Evidence: Majority ratings of "excellent" vs "very good"
- Key assumption: These ratings are directly comparable
- Skeptic's challenge: Different scales make comparison invalid
Phase 2: Question Analysis & Prethinking
Understanding What Each Part Asks
We need to select rating scales that:
- Part 1 (Premiolex survey): Must include "excellent" as an option that majority could select
- Part 2 (Cretazole survey): Must include "very good" as an option that majority could select
- Combined effect: Must show that the spokesperson's conclusion doesn't necessarily follow
Prethinking Based on Question Type
This is asking us to weaken the spokesperson's reasoning by showing the comparison is invalid:
- We need scales where "excellent" and "very good" might represent similar satisfaction levels
- The scales should be structured differently to prevent direct comparison
Specific Prethinking for Each Part
- For Premiolex: Need a scale where "excellent" isn't the highest rating
- For Cretazole: Need a scale where "very good" is relatively high
- Combined: Should show both groups might have similar satisfaction despite different terminology
Phase 3: Answer Choice Evaluation
Evaluating Each Choice
Let's examine what position each rating occupies in each scale:
Choice 1: Excellent (1st), Very Good (2nd), Good, Fair, Poor
Choice 2: Excellent (1st), Very Good (2nd), Acceptable, Poor
Choice 3: Superior (1st), Excellent (2nd), Very Good (3rd), Good, Fair
Choice 4: Exceptional (1st), Superior (2nd), Very Good (3rd), Adequate, Poor
Choice 5: Superb (1st), Excellent (2nd), Good, Fair, Unacceptable
Finding the Best Combination
If we select:
- Premiolex: Choice 3 (Superior, Excellent, Very Good, Good, Fair)
- Cretazole: Choice 1 (Excellent, Very Good, Good, Fair, Poor)
This perfectly supports the skeptic because:
- In Premiolex's scale, "excellent" is the 2nd best option (after Superior)
- In Cretazole's scale, "very good" is the 2nd best option (after Excellent)
- Both customer groups gave their service the same relative rating (2nd best)
- The different terminology masks this equivalence
The Correct Answers
- For Premiolex survey: Choice 3 (Superior, Excellent, Very Good, Good, Fair)
- For Cretazole survey: Choice 1 (Excellent, Very Good, Good, Fair, Poor)
Common Traps to Highlight
Trap 1: Selecting scales where "excellent" is always the top rating
- This wouldn't support the skeptic's position as strongly
- The spokesperson's conclusion would seem more justified
Trap 2: Selecting identical scales for both surveys
- This would make the comparison valid
- Directly contradicts the skeptic's point about different scales
Trap 3: Focusing only on the presence of terms without considering their relative positions
- The key insight is that the same relative satisfaction can have different labels
- This is what makes the spokesperson's comparison invalid