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An online newspaper, Newspaper X, will hire exactly one new columnist: Candidate A or Candidate B. Both columnists currently write for Newspaper Y. The newspaper's final hiring decision will be based exclusively on three factors: (1) a rating of the influence of the respective columnists; (2) a per-column average of the number of hits on the candidates' columns (number of times the columnists' columns have been opened) via the website of Newspaper Y (65,249 for Candidate A and 93,847 for Candidate B); and (3) a per-column average of the number of hits on the candidates' columns via other websites, including Internet search engines and news aggregators (142,834 for Candidate A and 113,742 for Candidate B). Both of the candidates were rated as "very influential." It was assumed that each candidate would have roughly the same number of hits on Newspaper X as on Newspaper Y. : Two Part Analysis (TPA)