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A peculiarity of marketing campaigns across several social media websites is that, to compete effectively for people's attention, such campaigns require multiple daily updates of small amounts of information. At first glance, this would seem to require a smaller time commitment than would most traditional marketing campaigns, but the fragmentation of target audiences across different social media websites means this time commitment, and the necessary marketing budget, is often quite comparable. Furthermore, different social media websites have different limitations and user interfaces. However, by understanding these differences and the audiences that use each of the social media sites, a company has the unique opportunity to shape messages to appeal specifically to each audience.
Statement: As compared to most traditional marketing campaigns, a peculiarity of marketing campaigns across several social media websites is that they require 1, but a company can turn this feature to its advantage by creating 2.
more frequent updates
greater time commitments
greater amounts of information
more-specific message targeting
larger marketing budgets
| Passage Statement | Analysis & Implications |
|---|---|
| "A peculiarity of marketing campaigns across several social media websites is that, to compete effectively for people's attention, such campaigns require multiple daily updates of small amounts of information." |
|
| "At first glance, this would seem to require a smaller time commitment than would most traditional marketing campaigns, but the fragmentation of target audiences across different social media websites means this time commitment, and the necessary marketing budget, is often quite comparable." |
|
| "Furthermore, different social media websites have different limitations and user interfaces." |
|
| "However, by understanding these differences and the audiences that use each of the social media sites, a company has the unique opportunity to shape messages to appeal specifically to each audience." |
|
| Answer Choice | What It Claims | Fact Support | Logical Validity | Part Suitability |
|---|---|---|---|---|
| more frequent updates | Social media needs more posts | "multiple daily updates" directly stated | ✓ Necessary conclusion | Part 1 only |
| greater time commitments | Social media takes more time | Passage says "quite comparable" | ✗ Contradicts passage | Neither |
| greater amounts of information | Social media uses more content | Passage says "small amounts" | ✗ Contradicts passage | Neither |
| more-specific message targeting | Companies can target audiences | "shape messages...specifically to each audience" | ✓ Necessary conclusion | Part 2 only |
| larger marketing budgets | Social media costs more | Passage says "quite comparable" | ✗ Contradicts passage | Neither |
Part 1 Selection: "more frequent updates" - This directly matches the passage's statement about "multiple daily updates" being a peculiarity of social media campaigns.
Part 2 Selection: "more-specific message targeting" - The passage explicitly states companies can "shape messages to appeal specifically to each audience" by understanding platform differences.
Verification: