A cable company sells exactly 3 service packages: Internet only, TV only, and an Internet-TV combination. The monthly charge for...
GMAT Data Sufficiency : (DS) Questions
A cable company sells exactly 3 service packages: Internet only, TV only, and an Internet-TV combination. The monthly charge for the Internet-TV combination is \(25\%\) less than the sum of the monthly charges for Internet only and TV only. If \(60\%\) of the company's customers purchased Internet only and the remaining customers were divided equally between the 2 other service packages, which of the service packages would generate the greatest monthly revenue for the company?
- The monthly charge for Internet only is \(\$25\) per customer.
- The monthly charge for TV only is \(20\%\) greater than the monthly charge for Internet only.
Understanding the Question
The question asks us to determine which service package generates the greatest monthly revenue.
Let's organize what we know:
- Three packages available: Internet only, TV only, and Internet-TV bundle
- The bundle costs \(25\%\) less than buying both services separately
- Customer distribution: \(60\%\) buy Internet only, \(20\%\) buy TV only, \(20\%\) buy the bundle
To answer "which package generates the most revenue," we need to compare the total revenue from each package (price × number of customers).
Since we already know the customer percentages, sufficiency means having enough information to determine the relationship between the prices of the different packages.
Analyzing Statement 1
What Statement 1 tells us: Internet only costs \(\$25\) per month.
This gives us one piece of the pricing puzzle, but we still don't know:
- How much TV only costs
- Therefore, how much the bundle costs (since it depends on both Internet and TV prices)
Without knowing these prices, we cannot calculate or compare the revenues from each package. For instance:
- If TV costs \(\$10\), then TV revenue = \(20\% \times \$10 = \$2\) per 100 customers
- If TV costs \(\$100\), then TV revenue = \(20\% \times \$100 = \$20\) per 100 customers
The TV revenue could vary dramatically, and we have no way to determine where it falls relative to Internet revenue.
Statement 1 alone is NOT sufficient.
This eliminates choices A and D.
Analyzing Statement 2
Now let's forget Statement 1 completely and analyze Statement 2 independently.
What Statement 2 provides: TV only costs \(20\%\) more than Internet only.
This creates a complete pricing relationship. Here's the key insight:
Internet only has a massive 3-to-1 customer advantage (\(60\%\) vs \(20\%\) for each other package). For another package to generate more revenue, its price would need to more than compensate for having only one-third the customers.
Let's examine the revenue relationships using any base price:
- Internet revenue: \(60\%\) of customers × base price = 60 revenue units
- TV revenue: \(20\%\) of customers × \(1.2\) times base price = 24 revenue units
- Bundle revenue: \(20\%\) of customers × \(75\%\) of (base + \(1.2\)×base) = \(20\% \times 75\% \times 2.2 = 33\) revenue units
Comparing these revenues:
- Internet: 60 revenue units
- TV: 24 revenue units
- Bundle: 33 revenue units
Internet only generates the highest revenue - its \(3\times\) customer advantage is simply too large for the modest price differences to overcome.
[STOP - Sufficient!]
Statement 2 alone is sufficient.
This eliminates choices C and E.
The Answer: B
Statement 2 alone provides the price relationship needed to determine that Internet only generates the greatest revenue, while Statement 1 alone does not.
Answer Choice B: "Statement 2 alone is sufficient, but Statement 1 alone is not sufficient."